Privacy Policy

Privacy Policy is sensitive to your concerns about how we may use and share information that we collect from you. We recognize and respect the importance of maintaining the privacy of our visitors and customers and have established our Terms of Use and  Privacy Policy as a result. This policy is incorporated into our Terms of Use and governs your use of the Websites and/or any services offered by By visiting the Websites, and/or utilizing any services offered or products sold by, you are accepting the practices described here.

What Information Do We Collect About Our Customers?

The information we learn gather helps us enhance and personalize the Websites and the services offered. We gather the following types of information:

Information You Give Us: We receive and store any information you enter on our Websites or give in any other way (e.g., by email, telephone, fax or mail). This includes, but is not limited to, information you provide when you register as a member, engage in transactions, search, contact customer service, search for a veterinarian or make an appointment for your pet with a veterinarian or participate in contests, promotions, surveys, forums, content submissions, chats, bulletin boards, discussion groups, requests for suggestions or other aspects or services offered by us. As a result, you may be supplying us with such information as your name, address, email address and phone numbers; credit/debit numbers, expiration date and other billing information; people to whom purchases have been shipped, including addresses and phone number; names and e-mail addresses of friends as a result of promotional activity.

Automatic Information / Use of Cookies: We automatically receive and store certain types of information whenever you interact with us. For example, as most sites do, we use "cookies," and we obtain certain types of information when your web browser accesses the Websites. This information is compiled and analyzed on both a personal and an aggregated basis, and it may include the site’s Uniform Resource Locator ("URL") that you just came from, which URL you will go to next, what browser you are using, and your Internet Protocol ("IP") address. In addition to the URL and IP addresses of our visitors, cookies may gather the date and time of all visits to our Websites. We may also track the pages of our Websites that users viewed during their visit, time spent on the Websites or track search terms entered on our Websites by that visitor. This helps us keep track of the number of visitors to our Websites and allows us to gauge the areas that are of the most interest to our visitors to help us market better by personalizing our offers. We use a third-party tracking service that uses cookies and other tracking technologies to track non-personally identifiable information about visitors to the Websites. This information is analyzed and is used to understand usage patterns and remarket on the Websites. We may share the non-personally identifiable information gathered through use of cookies with our advertisers and/or business partners, in order to make the Websites as user-friendly as possible. Further, some of our business partners (e.g., advertisers) use cookies on the Websites. We have no access to or control over these cookies. This  Privacy Policy covers the use of cookies by only and does not cover the use of cookies by any advertisers and/or business partners. Other examples of automatic information we may collect are purchase history, products viewed or searched for, visits to certain pages, page interaction information and the phone number you use to call our 800 number. We associate the information we store in cookies to personally identifiable information you submit while on the Websites.

Information Provided by Third Parties: We may obtain certain information of customers from third parties. This may include, but not be limited to, updated delivery or address information from carriers and information (including but not limited to name and email addresses) or information on certain buying behavior and practices.

How Do We Use the Information We Collect and Do We Share the Information We Receive

Information about our customers is important to our business. We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized interactive shopping experience, to facilitate your transactions with our third party marketing partners and to inform you of offers and discounts and other messaging that pertains to our customers. If you do not wish to receive any communications via email, you can opt-out of direct promotional communications by following the unsubscribe instructions within each communication to you, or by emailing us at

Third Party Service Providers

We may work closely with other businesses (that we don’t own or control) that sell products or services on In some cases, these businesses may operate stores or websites that sell products or services to you directly. In other cases, we operate stores, provide services or sell product lines jointly with these businesses, or those businesses fulfill your orders on behalf of We share customer information related to those transactions with that third party.

Sharing Information with a Veterinarian

We share certain information necessary for you to book an appointment with a veterinarian. may share your contact data with veterinarians you choose to schedule through the Websites.

Promotional Offers

We periodically provide our customers with information about third party products and services we believe will be of interest to you and with opportunities to participate in offers and/or promotions on behalf of other businesses. Your participation in these offers and/or promotions may require us to share data with such a business. If you do not want to receive such information or offers, on behalf of third parties or otherwise, please opt-out during registration, or email us later at or follow the unsubscribe instructions within each communication.

Other Third Parties/Select Partners

From time to time, we may establish a business relationship with other persons or entities who we believe are trustworthy. These are known as our "Select Partners." In such cases, we might share and cross-reference information, including personal information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you. We may also combine your personal information with publicly available information and information we receive from or cross-reference with our Select Partners and others. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and services that may be of interest to you, and for further promotional purposes. If you do not want us to share information with Select Partners please opt-out during registration, email us later at or follow the unsubscribe instructions within each communication.

People You Refer to Us

If you choose to use our Refer A Friend program to tell a friend or someone else about our Websites, we will ask you for your friend’s or that person’s name and email address. Our partner will automatically send your friend or that person email sharing a discount with him or her and instructions on how to use it on the Websites. Your friend may  contact us at to request that we remove this information from our database. In order for you to get credit for a friend who joins, the person whom you share must use the URL in the email that identifies you as the sharer. Also, if you were referred to by an existing member through the Refer A Friend program, that member may be notified when your order qualifies him/her for a credit.

Reviews/Share This/Testimonials

If you review a product on the Websites, your review may be posted on We are not responsible for the personally identifiable information you choose to submit in this forum. When seeking or receiving customer testimonials or feedback, we disclose that we may post their first name along with all or a portion of their testimonial on the Websites. Any information provided in a testimonial must be your honest opinion.


In the event that, all or substantially all of their respective assets, or a line of business of, is acquired, individually identifying information of our members may be one of the assets sold in connection with that transaction, without notice to you or your consent. We will notify users of the Websites of such a change in ownership or transfer of assets by posting a notice on the Websites.


In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors rights generally, we may not be able to control how your personal information is treated, transferred, or used. Therefore, you should know that in such event, your personal information may be treated like any other asset of DogFoodCity, and sold, transferred or shared with third parties, or used in ways not contemplated or permitted hereunder, without notice to you or your consent.

How Secure Is the Personal Information You Collect?

We have taken precautions, including the deployment of technological resources and the use of firewalls, systems and procedures, to protect the security of your personal information. When you enter credit card information on our Websites, we may store it so that you do not have to re-enter it every time you order, but we encrypt it when storing. While no security system is absolutely foolproof, we are constantly reviewing, refining and upgrading our security technology to protect your privacy. When you open an account with, you are issued a password by which to access and secure your account and account information. Although we have taken these precautions, you are responsible for maintaining the secrecy of your password, which should not be disclosed by you. Be sure to sign off when finished using a shared computer.

Links contains links to other websites. We have no control over the content, policies or actions of these sites, even if you are offered services on those sites because you have established an account with We are not responsible for the privacy practices or the content of any other websites. This Privacy Policy applies only to information collected by our Websites.


You must be 18 years of age or older to become a member of We are committed to protecting the privacy and rights of children online. To that end, we do not collect any personally identifiable information from users who we know are under the age of 13. Should we discover or be informed that a child has submitted his/her or another child’s personal information, we will delete such

information from our records. California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request a copy of the information disclosure provided by us under Section 1798.83 of the California Civil Code, please contact

Protection of and Others

We release account and other personal information when we believe release is appropriate to comply with the law and/or a judicial proceeding, court order or legal process served on; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of, users of Websites, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Security/Changing Your Personal Information

If you register with any of the Websites, you are responsible for maintaining the confidentiality of your member identification and password information, and for restricting access to your computer. You agree to accept responsibility for all activities that occur under your member identification and password. You may review, change or correct your personally identifying information at any time by accessing your account information on any of the Websites or contacting us. You are responsible for maintaining the accuracy and completeness of your personal and other information, including your e-mail address, and we urge you to review your information regularly to ensure that it is correct and complete.